The Power of Money

“Every time you spend money, you’re casting a vote for the kind of world you want.” ~ Anna Lappe

If you’ve been keeping up with the horse meat scandal happening across the pond, you’ll have read that people are buying less meat, due to their distrust of the content of their meat purchases. And rightly so. The important thing is that people are protesting with their wallets and purses until something is done to restore faith in the companies involved.

I think that it’s important to consider ALL of our purchases more carefully. It may take some time and research but it’s worth doing to ensure that our purchases aren’t supporting something we don’t believe in, whatever that may be.

I also think it’s best to support small, family-owned businesses as much as we can. We, as consumers, deserve top quality merchandise from trustworthy retailers who provide excellent customer service. I’m talking about businesses who correct their mistakes and compensate their customers when they don’t get things right. Of course, nobody’s perfect, but I have a lot of respect for a business who cares about 100% customer satisfaction and recognizes that a happy customer will keep coming back. I want businesses who employ people who ACT grateful for business because they appreciate that, without customers, there wouldn’t be a job for them. I want businesses that have good work ethics and show appreciation for their employees.

If we find that a business isn’t taking complaints seriously enough, why shop there? Losing business will get their attention far more quickly. My point is that we DO have the power to make changes in the way businesses are run; we have to be willing to put in the time to research before deciding who gets our money.

Invest in quality. In good work ethics. In integrity. In excellent customer service. In family-owned businesses who care.

Then, watch what happens.

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